The Allure music video was conceived to explore the spiral of emotions and the allure of being wrapped up in the feedback loop of unhealthy obsession.
The original storyboards show the inspiration the silos have on the vision for the project.
The dramatic space is ideal for the depection of a dramatic chase of emotions.
The fabric was an early inspiration, and all were eager to tell the story with this medium.
Inhabiting the Silos
The Site Gallery were kind enough to give us lots of time to install all of the scenes for the video and explore the ideas from the original story boards.
The dance sequences were shot over 5 days, moving through the silos like the movements of the song, starting with the white wardrobes of optimism...
Through the dark wardrobes and chasing the thing that can't be caught.
Until finally we give and learn to love the pursuit
Back to the jarring sunlight of the world outside of the silos!